What is Digital Marketing? Digital marketing (also known as data-driven marketing ) is the marketing of products or services using digital technologies, mainly on the Internet , but also including mobile phones, display advertising , and any other digital medium. In a words, digital marketing denotes blending traditional marketing with digital tools. Digital marketing techniques search engine optimization (SEO), search engine marketing (SEM), content marketing, web marketing apps marketing influence marketing , content automation, campaign marketing, data -driven marketing and e-commerce marketing, social media marketing , social media optimization , e-mail direct marketing , display advertising, e–books optical disks and games
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